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	<title>WWW.MATEMATICASYAJEDREZ.COM</title>
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	<link>http://matematicasyajedrez.com</link>
	<description>Education Blog</description>
	<pubDate>Mon, 08 Mar 2010 07:59:05 +0000</pubDate>
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		<title>Domestic Cat Breeds</title>
		<link>http://matematicasyajedrez.com/domestic-cat-breeds/</link>
		<comments>http://matematicasyajedrez.com/domestic-cat-breeds/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:59:05 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=277</guid>
		<description><![CDATA[Have you always wanted a cat, but heard some breeds make better pets than others? Maybe you have always wanted a cat, but do not know anything about them? There are plenty of ways to learn about cats and what breeds fit your personality. The choice can come from having an indoor, outdoor or indoor [...]]]></description>
			<content:encoded><![CDATA[<p>Have you always wanted a cat, but heard some breeds make better pets than others? Maybe you have always wanted a cat, but do not know anything about them? There are plenty of ways to learn about cats and what breeds fit your personality. The choice can come from having an indoor, outdoor or indoor and outdoor cat. The tough and smart survive in the out of doors. Small cats are often pray for birds and other wildlife and should be kept indoors. Tomcats, a mixed breed, are great at surviving outdoors and mousers. So let us look at a few breeds of cats and then you will be able to choose which one may be right for your lifestyle.</p>
<p>Siamese: The Siamese cat can be a fickle creature. They often require a lot of attention when they determine it is necessary. They tend to meow quite a bit and can tear up a home if left alone for too long. These are the downsides.  Siamese can be great pets, especially when raised from infancy. They are often white with brown ears and blue eyes.  You may recognize them from Lady and the Tramp? Those two were a little mean and not the typical portrayal of a Siamese. Siamese are generally very affectionate. They are also one of the most intelligent of the cat species. They tend to be very social, which is why they meow or “talk” a lot. A sign for attention is usually a very vocal meow much like a babies cry. Siamese typically bond to one person very strongly and are territorial of that person.</p>
<p>Persian:  The Persian cat breed is one of the oldest cats around. They are longhaired cats with beautiful shinny coats. They are very soft and friendly; however, they are prone to health problems such as allergies. The Persian does not always play as much as other breeds, but they do enjoy a bit of fun for exercise especially in a social situation. They love to have other cats around to play with as well as have a lap available when they are in need of a lap. Persians are a variety of colors from solid black, white or a mix of white and browns around the face. A popular Persian is the Himalayan.</p>
<p>Manx:  The Manx is known for its stubby tail or having no tail. The downside to Manx cats is the lack of tail. Often a Manx can suffer from worms and other parasites due to improper cleaning and not having the protection of a tail. This does not mean you should discount the Manx as a breed. The Manx breed is extremely intelligent and playful. They are a lot like dogs in the play area because they can fetch when you through toys and bring them back to you. They are very social animals and depend on human care. They don’t like to be left alone for too long, so it is wise to have other cats to play with when you are gone during the day. The best home for a Manx is one filled with children.</p>
<p>These are just three of the more popular breeds of cats. There are over a dozen cat breeds to choose from and finding the one to fit your lifestyle is important. Cats are very social and intelligent, but some breeds can be loners. Most often, a cat chooses when the time is right and what type of attention they want at the time. The phrase “you do not own a cat it owns you” is very true.</p>
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		<title>Dangerous Dog Treats: What To Know Before You Treat Your Pup</title>
		<link>http://matematicasyajedrez.com/dangerous-dog-treats-what-to-know-before-you-treat-your-pup/</link>
		<comments>http://matematicasyajedrez.com/dangerous-dog-treats-what-to-know-before-you-treat-your-pup/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:58:36 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=275</guid>
		<description><![CDATA[What pooch does not love getting a treat or two now and then. Dog owners also love giving their dog’s treats. If you have a dog, then you have a good idea of what your dog likes to nibble on. There are so many treats available these days and they all come in all different [...]]]></description>
			<content:encoded><![CDATA[<p>What pooch does not love getting a treat or two now and then. Dog owners also love giving their dog’s treats. If you have a dog, then you have a good idea of what your dog likes to nibble on. There are so many treats available these days and they all come in all different shapes, sizes, colors, and consistencies. For every great dog treat, there are those on the market that are not so good. These treats can harm your pet by being lodged in your dog’s throat or intestines. This can cause choking or worse. If you love treating your canine friend, then you will want to be aware of those treats that can be potentially harmful. Even with treats that are not usually dangerous, you need to supervise your dog when they eat.</p>
<p>Greenies: Most dogs really enjoy these treats. They are advertised as a treats that help clean your dog’s teeth. However, you need to be aware that “greenies” can cause choking. This is because dogs eat these very quickly causes large chunks to lodge in the throat. Young puppies should not eat this treat and dogs that are prone to “scarfing” food. If your dog eats these treats, be aware of potential vomiting, bloody stools, and difficulty breathing.  If you notice any of these symptoms after your dog has eaten this treat, seek medical attention.</p>
<p>Rawhide Chews: What dog does not love snacking on these chewy treats? Rawhides are good because it cleans your dog’s teeth and keeps your dog occupied. However, rawhides are dangerous, as well. Some rawhides that originate outside of the United States may actually be preserved with arsenic-based chemicals that will be ingested by your doggie when he or she chews.  For this reason, make certain that any rawhide treat you purchase is processed in the United States where this preservative is forbidden.  If you cannot tell where a treat originated do not buy it! In addition, you still need to watch your dog when he her she is munching on rawhides to help prevent choking. Make sure you buy rawhides that are the right size for your dog, too. A small dog needs the smaller sized rawhide treats.</p>
<p>Chocolate: Chocolate is a terrible thing to allow dogs to eat. Of course, sometimes dogs get into candy and cake without your knowledge. Chocolate is toxic to both dogs and cats, so you need to be aware of your dog sneaking chocolate nibbles, especially around the holidays. Chocolate contains an ingredient called theobromine. This acts in the canine about the same way caffeine acts in the human.  A little will make the doggie hyperactive, but a huge dose may be fatal. If your dog has gotten into chocolate, you need to look for vomiting, shallow breathing, and irregular heartbeat.  A visit to the emergency vet unusually results.</p>
<p>Bones: It seems that it is the right of every dog to be able to crunch on a real bone from time to time. Dogs love bones of all types. However, some bones can be dangerous. Both chicken and turkey bones are especially dangerous because they are brittle. When your dog chews on the, they can easily splinter and cause choking. Some pork and beef bones can also cause the same problem. Veterinarians agree that the one of the safest bones you can give your dog is a shinbone.  If you must give your dog a bone, make sure you supervise your pooch and if he or she shows signs of bleeding, then you should call your vet immediately for some advice.</p>
<p>This is not to say that you cannot give your dog an occasional treat. That is one of the fun parts of owning a dog. You do need to watch your dog and make sure that your dog is safe when snacking. Always pay attention to what kind of treat you give your dog in case of a recall.</p>
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		<title>Four Great Reasons to Buy an Auto Navigation System</title>
		<link>http://matematicasyajedrez.com/four-great-reasons-to-buy-an-auto-navigation-system/</link>
		<comments>http://matematicasyajedrez.com/four-great-reasons-to-buy-an-auto-navigation-system/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 09:49:13 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=273</guid>
		<description><![CDATA[If you are one of the many people around the United States of America and the world that has debated whether or not to purchase an auto navigation system for your vehicle perhaps this article can help you understand the major benefits of owning such a system. There are many benefits but there are four [...]]]></description>
			<content:encoded><![CDATA[<p>If you are one of the many people around the United States of America and the world that has debated whether or not to purchase an auto navigation system for your vehicle perhaps this article can help you understand the major benefits of owning such a system. There are many benefits but there are four that seem to take precedence over all others. I believe you will find many of the four reasons quite compelling and may even change your mind about the need you and your family may have for a device such as this.</p>
<p>1) Safety. We live in a day and age where we can no longer rely on the kindness of strangers when it comes to stopping and asking for directions. Admitting you are lost to a stranger is sometimes more dangerous than actually being lost. Even in the modern day of cell phones there are areas in which even those can&#8217;t be reliable and they aren&#8217;t really much help if you have no idea where you are in order to get directions to begin with. Safety is an even greater issue if you are a female traveling either alone or with small children. You do not want to make yourself a target whenever you can avoid it. Having an auto navigation system can definitely salvage your trip despite wrong turns, detours, or bad directions to begin with.</p>
<p>2) Security. This goes along with safety to some degree but takes it one step further. Not only do you have and added degree of security from harm or the ill will of other men, you also have a layer of security when it comes to things such as getting to work, court, important meetings, job interviews, dates, or anniversaries on time. You will no longer have the worry of costly traffic delays, particularly if you subscribe to upgrade services, which provide minute-by-minute traffic analysis and areas to avoid. There is also the security of a lower stress commute to your destination even when you aren&#8217;t certain of where you are going. Morning commutes are often filled with stress, adding uncertainty to that stress is not the best way to start off your day.</p>
<p>3) No more maps! This one is a huge bonus to me when it comes to my driving habits. I am not the most gifted reader of maps. In fact, I seemed to have received no gifts when it comes to that particular talent. My auto navigation system saves me the hassle of carting around multiple maps for long road trips while also providing the security of knowing I will not have forgotten an important one only to discover it is missing all too late.</p>
<p>4) Having the country at your fingertips. Literally! A good auto navigation system is like having a map to the entire country on hand at all times. Impromptu road trips are the word of the day and no longer require the painstaking planning of days long past. You can even get door-to-door directions to arrive safely and quickly at your destination.</p>
<p>Of course these are not the only reasons that buying an auto navigation system is a great idea, but the certainly make the decision a little easier. As the technology required for these systems evolves prices are dropping almost weekly. Now is the perfect time to buy a great navigation system for your car, truck, or SUV at a terrific price!</p>
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		<title>Handheld Auto Navigation Systems</title>
		<link>http://matematicasyajedrez.com/handheld-auto-navigation-systems/</link>
		<comments>http://matematicasyajedrez.com/handheld-auto-navigation-systems/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 09:48:26 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=271</guid>
		<description><![CDATA[There are many different types of auto navigation systems. Among the many you will find those that come factory installed, those that are attached to the interior of your automobile through the use of suction cups, and still others that are handheld devices which can simply be installed by attaching a cord to your cars [...]]]></description>
			<content:encoded><![CDATA[<p>There are many different types of auto navigation systems. Among the many you will find those that come factory installed, those that are attached to the interior of your automobile through the use of suction cups, and still others that are handheld devices which can simply be installed by attaching a cord to your cars cigarette lighter. These devices don&#8217;t offer quite the functionality and ease of use as some of the other (need I say pricier) types of navigational devices but you should not be fooled by features that you might not find all that useful in reality.</p>
<p>I&#8217;m a bargain hunter by nature. There really is nothing I can do to change my thrifty (some might say cheap) nature. I like having nice things but would like to get them while spending as little money in the process as possible. For this reason alone I decided to seriously consider some of the many handheld navigational tools on the market today.</p>
<p>There are many reasons I find these devices attractive. First of all, they suit many purposes. Not only are they useful when traveling by car (if you purchase the right software of course), they are also quite useful when taking your travels off road as well. You can use them four wheeling in the country, riding horses in wide open spaces, hiking in the hills and mountains, or when getting away by bike for the day. My personal favorite use for these nifty tools however is on the water. I&#8217;m a horrible navigator and a mapping handheld GPS is just the thing to keep me on track and on target.</p>
<p>I don&#8217;t know about you, but I hate feeling as though I am completely and utterly lost. It is a frightening feeling that is only intensified whenever there are children on board during those lost moments in time. Only someone who has ever experienced that feeling while looking into the eyes of her babies and feeling so alone on top of being so lost can really understand. There simply aren&#8217;t adequate words to describe the deep down inside fear that can take hold in situations such as this if allowed.</p>
<p>The best action to take is proactive. Avoid putting yourself in situations where you will feel lost. This of course, hasn&#8217;t always been possible in the past. Having a navigational device on hand at all times can go such a long way towards alleviating that fear and calming any qualms someone may have about the need to travel to unfamiliar places at time. Since we must occasionally stray from the world we know, love, and are familiar with it is great to know that there are devices to help us find our way in many situations.</p>
<p>If you are looking for a great gift to give almost anyone on your Christmas list this year, a nice handheld GPS system with mapping capabilities is a great gift to give. Of course, you do not really need to wait until the holidays in order to give a gift such as this-especially if you are giving it to someone whose safety is of great importance to you. I think anyone who drives, bikes, boats, floats, hikes, or rows could find a great deal of use for tools such as this, particularly females who enjoy these activities and occasionally enjoy them alone.</p>
<p>No matter what your specific needs in auto navigation systems may be, there are many systems that could suit them quite nicely. Take the time to study what is available and reconcile your needs with your budget in order to find the one that will work best for you. Handheld GPS systems with mapping abilities offer a highly affordable option along with some surprising extra features, which will make them attractive in and out of the automobile. Good luck in finding the perfect auto navigation system for you. It&#8217;s out there somewhere.</p>
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		<title>environmental issues</title>
		<link>http://matematicasyajedrez.com/environmental-issues/</link>
		<comments>http://matematicasyajedrez.com/environmental-issues/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:55:00 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=269</guid>
		<description><![CDATA[More and more people are interested in environmental issues these days, and that is due to an increased understanding and publicity of the problems associated with global warming. Though it has always been an issue, it seems that more and more are standing up to take notice these days. It’s a great thing that many [...]]]></description>
			<content:encoded><![CDATA[<p>More and more people are interested in environmental issues these days, and that is due to an increased understanding and publicity of the problems associated with global warming. Though it has always been an issue, it seems that more and more are standing up to take notice these days. It’s a great thing that many more are interested, because that means that more can be done to reverse the damage that we have done. As people, we often forged ahead without thinking about what it would do to our planet, and now is the time to make changes before any other problems can come up.</p>
<p>The best thing about worrying about environmental issues is that any person can make a little difference. Those little differences add up to a huge impact on our planet. Anyone who can use a better light bulb or take a few minutes each day to be sure they are recycling some of the trash that is going out of their house can have an impact on environmental issues without having to put a lot of work into the ordeal. The biggest changes will be made by larger companies, but the small things add up as well. Each person can make a difference.</p>
<p>Besides the little things each person can do at home to help with environmental issues, there are other things that might help. Raising awareness is a huge step that many can do from their home. There are many great companies that have made huge changes when it comes to environmental issues, but there are still some that have absolutely no intention of doing so. Most don’t want to due to cost issues, but that is not an excuse to continue to abuse our fragile planet. By finding and exposing these companies, things can change.</p>
<p>If you want to know more about how you can help with environmental issues, you can do a simple search online for groups that might need your help. You may have to write letters to your government representatives, or arrange fundraising for things that need to be done. Simply spreading the word is something that can have a huge impact. Though this has been a concern for a long time, it is now something that is labeled as critical. Changes need to happen soon before the problems are irreversible. It may take small steps, but so far, it’s not too late to get involved.</p>
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		<title>earth science book</title>
		<link>http://matematicasyajedrez.com/earth-science-book/</link>
		<comments>http://matematicasyajedrez.com/earth-science-book/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:52:08 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=267</guid>
		<description><![CDATA[Have you ever stopped to think about how expensive it is to live? There are so many things that we need to spend money on each day. My husband and I tried to come up with a new budget for the household now that we have our oldest child starting college. Our son did receive [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever stopped to think about how expensive it is to live? There are so many things that we need to spend money on each day. My husband and I tried to come up with a new budget for the household now that we have our oldest child starting college. Our son did receive a scholarship, but we are trying to help him out so he will not have large student loans to repay. He has worked part time in high school and is planning on keeping a job when he starts college, but we will still need to help him pay for credits and books. He is going to live at home for the first semester and commute the thirty minutes to campus. We told him that if he feels too disconnected to the other students he can move to the campus.</p>
<p>He was very excited when he came home from class registration. He was able to get all the general education courses he wanted and would be done with classes by noon that gives him three hours to study before he needs to be at his job. He asked me for a ride to campus to pick up his books. I dropped him at the university book store while I went to run errands. When I went to pick him up he was stunned at the prices of the books. His earth science book was over a hundred dollars. He was told that most of the science books were expensive. He is going to have many science classes for his major so he knows now that his book fees are going to be very high. He said there was a used earth science book available, but it had a great deal of underlining in it and he was concerned that this may hinder his studying. I told him that he should take good care of his books, especially those that he knew he did not want to keep so that he could sell them. I also suggested that any books for his major, like the earth science book, should be new so if he needed them in the future for research, they will be in good shape.</p>
<p>So far he is able to keep up with his studies as well as his part-time job. He tells us he likes staying at home because he concentrates more on his studies. He has made some friends on campus and has been invited to a few parties. I am glad he is being practical about his approach to school otherwise we would be spending a great deal of our savings.</p>
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		<title>Get Lesson Plans Online Now!</title>
		<link>http://matematicasyajedrez.com/get-lesson-plans-online-now/</link>
		<comments>http://matematicasyajedrez.com/get-lesson-plans-online-now/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 15:13:07 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=265</guid>
		<description><![CDATA[All lessons that today’s children learn is harder than what we learned ten or maybe 20 years ago. That’s why you can see many children get frustration and stress easier than before. It’s very dangerous for their mind, but sometimes parents don’t know what to d to help their children. Teacher has no enough time [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt; font-family: Arial;">All lessons that today’s children learn is harder than what we learned ten or maybe 20 years ago. That’s why you can see many children get frustration and stress easier than before. It’s very dangerous for their mind, but sometimes parents don’t know what to d to help their children. Teacher has no enough time to know about all students’ learning activity at home. </span></p>
<p><span style="font-size: 10pt; font-family: Arial;">That’s why they can help more as well. But relax, even though as parents, you have no enough time to help your children in their study, you can go <span style="color: #0033cc;"><a href="http://lessonplans.teacherlingo.com/" target="_blank">lesson plans</a></span> website to help your children study at home. There are many lesson plans offered for your children online. All you have to do is select the grade level and subjects to view. </span></p>
<p><span style="font-size: 10pt; font-family: Arial;">It’s easy and simple and you can give private teacher for your children at home. For you who are looking for <span style="color: #0033cc;"><a href="http://lessonplans.teacherlingo.com/Reading/Default.aspx" target="_blank">reading lesson plans</a></span> for your 5<sup>th</sup> year’s child, you can get the information too.  Teachers will be glad, because this way can help their students boost their homework and test’s mark every day. You can also help them get <span style="color: #0033cc;"><a href="http://lessonplans.teacherlingo.com/Language+Arts/Default.aspx" target="_blank">language arts lesson plans</a></span> online at home. So, what are you waiting for, go to the site and follow the lesson plans?</span></p>
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		<title>Testing Emails Effectively</title>
		<link>http://matematicasyajedrez.com/testing-emails-effectively/</link>
		<comments>http://matematicasyajedrez.com/testing-emails-effectively/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 01:01:20 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=263</guid>
		<description><![CDATA[The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased from weeks to hours. Yet, [...]]]></description>
			<content:encoded><![CDATA[<p>The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased from weeks to hours. Yet, very few marketers invest time and efforts to test drive their eNewsletters and emails. Many of them will question whether the effort made is really worth it. If the order button is shifted from the bottom of the page to the top of the page, where it is more visible, the click through rate goes up by fifty percent. With such results, the effort is worth it. With hundreds and millions of dollars involved in email marketing, money cannot be thrown away like that.</p>
<p>The only way to know about offers and topics which work for the audience is by testing. Testing can be carried out on preferences, emotional triggers, reaction towards subject lines, do they like short or long formats, or do they like text or HTML format. Valuable information about the audience can be learned by variable testing.</p>
<p>Basics of the emails can be started with like the simplest portions of the emails can be formatted. Most of the emails aren’t read because of faulty HTML code. Emails should be tested in different types of email applications like Yahoo or Outlook. By doing this a drastic change can be observed in the overall response rate. Testing should be kept in control. Sometimes marketers get so overwhelmed that they test the whole email at once. If two completely different versions of the same email are send out to different groups, there will be no clue to what actually worked and what didn’t. Therefore it is necessary to pick a single element to be tested at a time and then observe the response of the audience to that particular variable before testing another variable.</p>
<p>Timing is also important when sending out emails for testing. When sending multiple test emails, the time of sending them out should be considered. It is to be seen whether the emails can be sent at the same time, same season, etc. This also includes the testing on more than one variable at a time. According to researches, Wednesday is the best day for getting responses. Other statistics say that at least thirty to fifty responses are required to make a good decision. Some percent of these responses can be confusing, but nearly ninety percent of them will be accurate. The list of elements can be further divided into smaller list and the individual list can be concentrated upon.</p>
<p>Testing doesn’t mean just taking the grade. It means that we should get the grades or results and learn from it. If something is wrong in the email, the correction should be sought out. When the email marketing efforts are put to test, the goal of this testing procedure is to test one or more elements or variables, the results must be analyzed and the lesson learned should be put to application. Otherwise, it is a waste of time and money to test. And when the results are ready, the marketer should know how to apply the new found knowledge.</p>
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		<title>Strategies for Email Marketing</title>
		<link>http://matematicasyajedrez.com/strategies-for-email-marketing/</link>
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		<pubDate>Mon, 01 Feb 2010 01:00:53 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Any marketing to be successful requires a particular strategy to be followed. Hence, email marketing also involves using some strategies. The biggest advantage of using email as a marketing strategy is personalization and segmentation. These advantages are also the most underutilized feature of email marketing, by most the companies. It is very important to make [...]]]></description>
			<content:encoded><![CDATA[<p>Any marketing to be successful requires a particular strategy to be followed. Hence, email marketing also involves using some strategies. The biggest advantage of using email as a marketing strategy is personalization and segmentation. These advantages are also the most underutilized feature of email marketing, by most the companies. It is very important to make the company’s emails as clear and relevant as possible for every recipient because that particular email is competing with the rest of the emails in the recipient’s inbox. Email can be made relevant by personalizing subject lines, articles, offers, product showcased, and flowing emails depending upon recipient’s action.</p>
<p>Before carrying out an email marketing strategy it is best to send out pre-campaign test to uncover problems before actually implementing the strategy. The test results can be monitored by checking ISP filtering, blacklisting and filtering. The test messages should be sent to different email clients and platforms. The authenticity can be established by the sender of email by adding SPF code in the DNS record. Every email client and platform has a different preview pane and they have different policies for blocking images. To deal with this, the emails need to be redesigned so as to be read easily and rendered properly. The top portion of the email should deliver the maximum possible information. Also creativity should be increased by playing with HTML colors and fonts. Images should be less relied upon as there is greater chance of them getting blocked the email clients or ISPs.</p>
<p>Everything becomes passé over a period of time. A thing which worked few months ago might not work today. Variables such as design, format, copy style, subject line, offers, content types, personalization, product categories, etc., need to be tested constantly.</p>
<p>Email relationship should be paid special attention from the start, because majority of the decline requests comes in the first two months after subscriber’s opt-in. A well organized program must be designed which should engage the subscriber immediately. A welcome message should be sent out instantaneously, followed by current email including the latest offers and promotions. An email can also be sent which offers the best of the past newsletters along with exclusive offers for newcomers. The trust can be build by making things clear such as frequency, proposition, content type, and privacy policies, from the start. Apart from concentrating on new comers it is also important to take care of the long term subscribers. Over a period of time nearly fifty percent of the email list becomes inactive. This happens when the subscribers do not open the company’s emails from a long time. Such subscribers need to be awaken by trying new subject lines, new email formats, and by sending best of newsletters or spicy deals.</p>
<p>Short surveys can be carried out to know about the customer’s requirements and to uncover potential trends.</p>
<p>Instead of focusing on metrics such as click through and open rates, marketers need to focus on end goals such as revenue per mail, conversion rates, whether desired action was taken on time or not, etc. Format style and the type of articles liked by the subscribers must be concentrated upon. Searching option also helps in acquiring customers to a great extent.</p>
<p>The biggest job is to make a working email marketing plan which actually has specific goals, action steps and success metric. The plan should include enough resources and budget. The program needs to be improved often by continuous testing and analysis, by increasing segmentation and personalization, and by including the latest technology.</p>
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		<title>Spicing up the Snippet Text</title>
		<link>http://matematicasyajedrez.com/spicing-up-the-snippet-text/</link>
		<comments>http://matematicasyajedrez.com/spicing-up-the-snippet-text/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 01:00:12 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://matematicasyajedrez.com/?p=259</guid>
		<description><![CDATA[Snippet is the top line of the email which is displayed apart from the subject line. Usually the inbox snippet displays the first line of the text message or HTML message. It is tiny but a very significant part of the email message which helps to tilt the balance in the marketer’s favor, when the [...]]]></description>
			<content:encoded><![CDATA[<p>Snippet is the top line of the email which is displayed apart from the subject line. Usually the inbox snippet displays the first line of the text message or HTML message. It is tiny but a very significant part of the email message which helps to tilt the balance in the marketer’s favor, when the readers zip through their messages, searching for the most important ones and deleting the rest. Therefore, it is more important to juice up the snippet in order to optimize the email and make your message stand out from the rest of the crowd.</p>
<p>Different service providers have different types of display pane. Yahoo displays the snippet in a pop-up text box when the cursor is brought over the subject line. Gmail shows the snippet in a shaded part after the display of a truncated subject line. In Outlook, a short part of the text is shown in auto preview.</p>
<p>Some marketers give the invitation to join their list of subscribers in the snippet itself. Although the service is valid it still shouldn’t be mentioned in the first line. Instead it must be used to generate interest, value and excitement in your email. A correctly framed snippet helps the reader, especially the one on the run, in deciding whether they should read the email immediately or delete it. Apart from the subject line alone, more words are available in the snippet or the top line of your email to build brand recognition. This top line facilitates the snap decision of the reader when he is in the middle of inbox triage. Some preview panes block images by default, which again increases the importance of the top line.</p>
<p>According to a survey, some of the common top lines are ‘View the email with images’, and ‘If you are having trouble seeing this email, Click Here’. At face value, there is nothing wrong with the message. But according to another statistics, the required number of people does not click on the link to go to the web version of the email. And none of the above sentences convey an offer or the purpose of email, leaving the reader to rely on the subject line alone for hint. Not other common failing is that it dose not even include the company’s name or brand. Another great opportunity to stand out is lost here.</p>
<p>The basic thing to keep the snippet spicy is to make a new one every time, even if few extra minutes are required for this job but its worth can be seen in better open rate. So the magic word here is to rejuvenate the top line, even if the same offer is being repeated. Retail email should have the offer in the top line like free shipping, festive discount or try our new product. The news publications should have the headline as the snippet like the quirky tidbit, top story or company announcement, followed by the web version link. If the email is a transaction confirmation then the action must be referred to and thanks should be offered, if required. If an order confirmation or thank you page is to be included in the transaction confirmation email, a link should be included to that page but otherwise, links can be skipped and templates can be used instead.</p>
<p>Before sending out email with the revamped top line it is important to revise the snippet. It can appear in a different method in different web email and desktop clients such as Yahoo, Gmail, etc. and on different platforms such as PC, mobile, Macintosh, etc. Testing should always be done. Divide your group of testers which can include employees and trusted old readers, into two groups. Send the first group your standard email and the other group the revised email. Notice the opinions of the two and choose the one with the best feedback. Always check the click rate of the snippet, to see the attention it is attracting.</p>
<p>The bottom line is that not even a single line of the email message should be wasted. The aim should be all business and no nonsense text.</p>
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